Google Ads
PPC Management Services for Google Ads: More Customers From This Month
Google Ads management is the ongoing running and optimization of your paid campaigns, done for you month after month, so your budget keeps working instead of drifting. Google Ads campaigns built around the searches that actually drive sales for you. From €250.
Month-to-month · You own the account · Flat fee, no % of ad spend · EU-registered, GDPR
Google bonus up to €100 for new clients
from €250/mo
management fee
3-7 days
to campaign launch
up to €100
Google bonus new clients
Campaign Types We Run
Search Ads
Appear above organic results when users search for your products/services.
Display Network
Visual banners across millions of websites to increase brand awareness.
Shopping Ads
Product listings with images and prices for e-commerce businesses.
Video Ads (YouTube)
Video advertising on YouTube, reach your audience at the right moment.
Remarketing
Re-engage visitors who already showed interest in your business.
Performance Max
Google's automated cross-channel format that needs clean conversion tracking to work. We run it where your data supports it, not by default.
Local & service businesses
Search plus local targeting, tuned so a call or a form submission is the conversion, not just a click.
Lead-gen and B2B
Tight match types and disciplined negative keywords to protect small budgets from broad, off-target spend.
Online shops
Shopping and Performance Max for stores run through our dedicated Google Ads for E-commerce service, where feed and Merchant Center depth lives.
How We Work
1
Business analysis
We study your business, choose the optimal strategy taking into account industry specifics.
2
Keywords & audiences
Selection of targeted keywords, audiences and ad creatives for Google Ads.
3
Campaign launch
Launch within 3-7 days. Search, Display, Shopping, Video, Remarketing campaigns.
4
Analysis & adjustments
We filter out non-target audience, reduce costs, improve click-through rates.
5
Remarketing setup
Reminders about your products/services stimulate customers to make a purchase.
6
Monthly reporting
At the end of each month you receive a detailed performance report.
What is inside your monthly report
You should always know what your money did last month. The report is written to be read, not to hide behind dashboard exports.
The numbers that matter
Spend, conversions and cost per lead, shown against the previous month so the trend is clear.
What we actually changed
Search terms excluded, ads tested, bids and budgets adjusted. The specific work, not a summary.
Next month in plain language
The plan for the coming weeks, written so you can question it on the review call.
Recognize yourself?
These are real problems our clients come to us with. If at least one sounds familiar, we know how to solve it.
You spend on ads but get no calls or sales
Money is flowing out but customers aren't coming in. Usually the problem is in settings: wrong keywords, weak targeting, or ads shown to the wrong people.
Clicks are there but leads aren't coming
People click on ads but don't submit inquiries or call. The reason is a mismatch between the ad and landing page, or the ads attract the wrong audience.
Cost per lead grows every month
Yesterday a customer cost €5, today €15. Without regular audits, campaigns "age": competition grows, bids rise, but settings stay old.
You're not sure your contractor is doing a good job
Your agency or freelancer sends monthly reports, but you can't tell whether the numbers are normal for your niche or whether someone else could double them. An independent audit benchmarks both.
You launched ads yourself and aren't sure everything is right
Google Ads is a complex platform with hundreds of settings. One mistake in keyword match type or missing negative keywords can waste 30-50% of your budget.
No conversion tracking: you don't know what works
If Google Ads doesn't know which clicks lead to sales, it can't optimize campaigns. It's like running a business without accounting.
Small budget and every euro counts
For small business, the ad budget is limited. An audit finds where you're losing money and redirects the budget to what actually brings customers.
Facebook/Instagram ads aren't delivering results
Campaigns are running, money is being spent, but there are no leads. Usually the problem is in audiences, creatives, or the wrong funnel.
Management Packages
Choose your level: start small and scale up, or jump straight to full management. Starter runs one campaign type at €250/month; Professional (€450/month) adds multi-channel setup, advanced bidding and competitive analysis; Enterprise (€1000+/month) adds a dedicated account manager, custom automation and quarterly planning.
All prices are our monthly management fee. Your ad budget is separate and paid directly to Google.
Starter
€250/month
Small businesses, 1 campaign type (Search or Display)
- Campaign setup & configuration
- Keyword research & optimization
- Ad copy testing
- Conversion tracking setup
- Weekly performance monitoring
- Monthly optimization report
Most Popular
Professional
€450/month
Growing businesses, multiple campaign types
- Multi-channel setup (Search, Display, Shopping, Video)
- Audience segmentation & targeting
- Advanced bid strategies
- A/B testing & optimization
- Bi-weekly performance reviews
- Detailed monthly reports with ROI analysis
- Competitive analysis
Enterprise
€1000+/month
Large accounts, complex strategies, dedicated support
- All Professional features
- Dedicated account manager
- Custom bid strategies & automation
- Weekly optimization calls
- Advanced analytics & attribution
- Cross-channel campaign coordination
- Strategic quarterly planning
- Priority support
Google Ads management pricing: our fee vs your ad budget
The most common question before signing up. Here is the plain answer.
The package price is our fee only
It covers our management work. Your ad budget is separate and is paid by you directly to Google from your own billing profile.
We never take a percentage
Our fee does not grow just because your budget does. The number you see in the package is the number you pay us.
We agree a realistic budget first
At kickoff we settle on an ad budget that fits your niche, so the management fee makes economic sense from the start.
| What it covers | Who you pay | |
|---|---|---|
| Our management fee | Running and optimizing the account month after month | Us, from €250 a month, fixed per package |
| Your ad budget | The clicks themselves, priced by the Google auction in your niche | Google, directly from your own billing profile |
| What the fee includes | Setup or takeover, keywords, ad copy, bids, negative terms, conversion tracking, the monthly report | Nothing extra: no setup invoice, no percentage of spend |
| Flat monthly fee (us) | Percentage of ad spend | Fee plus percentage hybrid | |
|---|---|---|---|
| How the fee is calculated | Fixed per package, known in advance | A cut of whatever you spend | Base fee plus a cut on top |
| When your budget grows | The fee stays the same | The fee rises with your spend | The percentage portion rises |
| Incentive alignment | Paid to improve results, not to spend more | Rewarded when you spend more | Partly rewarded when you spend more |
Your account stays yours
- The Google Ads account, the conversion tracking and every campaign we build belong to you from day one.
- Access is via MCC guest linking, with no password sharing, under GDPR as an EU-registered company (CyberLab.Team OÜ).
- You can leave on 30-day notice. Everything is handed over in working order, and we can brief your next agency.
Prefer not to fill in a form? Write us directly: Telegram @cyberlabteam or WhatsApp.
No lock-in. You are never stuck with us.
Month-to-month with 30-day notice, and the account stays yours. Not ready for monthly management? A one-time Ads Audit from €199 reviews your existing campaigns first.
Month-to-month, 30-day notice
You own the account
Free preliminary audit
Ready to launch in 3-7 days
from €250/mo
management fee
3-7 days
to launch
up to €100
Google bonus
What to expect
Your first 90 days with us
A realistic picture of the early weeks. This is how the work is sequenced, not a promise of specific outcomes.
1
Weeks 1 to 2
Access via MCC guest linking, a full conversion-tracking check with fixes, and a plan for the account structure.
2
Weeks 2 to 4
We launch or rebuild the campaigns. They usually go live 3 to 7 days after we have access and working tracking.
3
Months 2 to 3
Weekly optimization cycles, search-term cleanups, and the first structured review of what is worth scaling.
What does this look like in practice?
A service business came to us already running Search ads but unsure why the spend was climbing while the phone stayed quiet. The first thing we found was that conversion tracking counted every button click, including people who never actually called, so Google was optimizing toward the wrong signal. We fixed the tracking, then cleaned out a long list of broad search terms that were pulling in searches for free or unrelated services. We tightened match types, split the campaigns by the services that actually made money, and set up a weekly search-term review so waste could not build up again quietly. Over the following weeks the cost per genuine enquiry settled down and the reporting finally reflected real leads rather than clicks.
Anonymized example of our process, not a promise of results.
Frequently Asked Questions
What is Google Ads? +
Google's advertising platform. You bid on search terms, your ad can appear above or beside the organic results, and you pay when someone clicks rather than when the ad is shown. The same account also runs Display banners, YouTube video, Shopping listings and Performance Max, which is where most of the complexity and most of the wasted budget tend to live. Two things decide whether it works for you: whether people already search for what you sell, and whether you can measure what happens after the click.
How much do Google Ads cost? +
There are two numbers, and mixing them up is how budgets get blown. The first is what Google charges per click. It comes out of your ad budget, the auction in your industry sets it, and nobody can quote it honestly before looking at your market. The second is what management costs. Ours is fixed: from €250 a month, published on this page, never a percentage of your spend. When you plan, budget for enough clicks to produce a steady flow of conversions, otherwise there is nothing to optimize.
How do Google Ads work? +
Someone searches, and Google runs an auction in the time the page takes to load. Position is not bought outright. It comes from your bid multiplied by how relevant and useful Google judges your ad and landing page to be, which is why a smaller budget with a better matched page often outranks a bigger one. You pay only when someone clicks, and usually a little less than you bid. Every lever we have sits inside those two things: what you bid on, and how relevant you are when you do.
What types of Google Ads campaigns are there? +
Five matter for most businesses. Search puts text ads against a typed query, which is where clear intent lives. Performance Max spreads one campaign across every Google surface and needs clean conversion data to behave. Shopping shows products with image and price, and runs off a Merchant Center feed. Display buys banner space across sites for reach rather than intent. YouTube sells video placements. We usually start with Search and add the rest once tracking is reliable. Online shops have a dedicated page at /services/google-ads-ecommerce/.
How do I start with Google Ads, and what can I do myself? +
You need a Google account, a billing profile, a page for people to land on, and conversion tracking in place before the first click rather than after it. Google's own setup flow will get a simple local campaign live in an afternoon, and for one service on a modest budget that is often the right call. Management earns its fee later, when the account gets complicated: several campaign types at once, Performance Max absorbing budget invisibly, tracking that needs a CRM behind it, or a budget where a 20% waste rate is real money.
SEO or Google Ads: which should I choose? +
They answer different questions. Ads buy visibility today and stop the moment you stop paying, which makes them right when you need enquiries this month, or when you want to test whether demand exists at all. SEO takes months to build, then keeps working without a charge per click, which makes it cheaper over a few years. Most small businesses run ads first for cash flow and start SEO in parallel, so the paid budget can be reduced later instead of becoming permanent. Our SEO work is at /services/seo/.
Are Google Ads worth it for my business? +
They are when three things are true: people already search for what you sell, you can afford enough clicks to gather data, and you can put a number on what a lead is worth. Remove any one of them and ads become an expensive way to buy traffic that never converts. We check search volume for your category before proposing a launch, and if demand sits below the level where a campaign can learn, we say so rather than take a retainer.
How is monthly management different from a one-time Ads Audit? +
Different unit of purchase. The Ads Audit is a one-time review that finds where your budget leaks and hands you a written plan. Monthly management is the ongoing work: we run and optimize the campaigns week after week, exclude wasteful search terms, test ads, and report each month. Many clients start with the audit, then move to management once they see what needs fixing. See the one-time review on Ads Audit at /services/ads-audit/.
Do you charge a percentage of my ad spend? +
No. You pay a flat monthly fee for your package, and nothing more from us as your budget grows. Your ad budget is paid directly to Google from your own billing profile, so it never passes through us and our fee stays the same whether you spend €500 or €5,000 a month. This keeps our incentive on results, not on inflating your spend.
What is the minimum ad budget that makes monthly management worth it? +
There is no hard minimum, but the math matters. At a very low ad budget the flat management fee weighs proportionally more, so at kickoff we agree a realistic budget for your niche. If the numbers do not make sense yet, we will say so plainly and may suggest a one-time audit as the smarter first step instead.
Can you take over an existing Google Ads account, or only build from scratch? +
We do both. When you already have an account we take it over and start with a review, so campaign history and machine-learning data are preserved rather than reset. We do not rebuild what already works, we fix what does not. If you have no account yet, we create, structure and launch it for you.
Do you manage Performance Max and Shopping campaigns? +
Yes, within the Professional and Enterprise packages, and only where your conversion tracking is clean enough to support them. Deeper e-commerce work, product feeds, Merchant Center and Shopping strategy for online shops is handled by our dedicated service at /services/google-ads-ecommerce/.
What happens in the first month after I sign up? +
A clear sequence: you invite our MCC and we get guest access, we check and fix conversion tracking, we plan the account structure, and campaigns typically go live 3 to 7 days after access. You get your first report at the end of the month with what we changed and what we plan next. This is expectation-setting, not a performance promise.
What does it cost to get Google Ads running with you? +
Management starts at €250 per month and the tier depends on how many campaigns and platforms you run. That fee covers our work, not your ad budget: the budget goes straight to Google from your own billing profile. If your account does not exist yet, building it is part of the first month rather than a separate invoice.
How soon will the campaigns bring in the first customers? +
Search campaigns can produce enquiries within days of launch, because you are buying demand that already exists rather than creating it. What takes longer is stability: roughly four to eight weeks of data before we can cut what does not convert with any confidence. Anyone promising a predictable cost per customer in week one is guessing.
How much should I plan to spend on Google Ads itself? +
It depends on your niche and on what a click costs there, so we check real CPC data for your keywords before naming a number. The practical test is simple: the monthly budget should buy enough clicks to produce a meaningful number of conversions, otherwise there is nothing to optimize. If the numbers do not add up yet, we say so at the kickoff call instead of taking the retainer.
Which businesses does Google Ads actually work for? +
It works where people already search for what you sell: services with clear intent, e-commerce, local businesses, B2B with a defined set of queries. It works poorly for products nobody looks up yet, where demand has to be created first and social platforms do that better. We check search volume for your category before proposing a launch.
Can I run Google Ads without a website? +
Partly. Call-only campaigns and campaigns pointing at a Google Business Profile can run without a site, and for some local services that is enough to start. But with no landing page you lose conversion tracking, remarketing and most of the optimization levers, so results plateau quickly. In most cases one well-built landing page pays for itself faster than any bid adjustment.
What is Quality Score and why does it matter? +
Quality Score is Google's 1 to 10 rating of a keyword, built from expected click-through rate, ad relevance and landing page experience. It affects both what you pay per click and whether your ad shows at all, so two advertisers bidding the same amount can end up in very different positions. Raising it is slower than raising a bid, and it is the part that keeps paying off.
How is Google Ads different from Facebook Ads? +
Google captures demand that already exists: someone types a query and you answer it. Meta creates demand by interrupting a feed with something the person was not looking for. That difference changes the creative, the budget logic and how quickly results appear. We run both, and for an SMB with clear search demand we usually start with Google.
Can I set the daily budget myself? +
Yes, and it stays your decision. Billing sits in your own account, so you can raise, lower or pause the budget whenever you want. We advise on what a change will do to volume and cost per conversion, and we ask that you tell us before a large shift so we can adjust bidding rather than discover it in the weekly review.
What is Google Partner status and does it change anything for me? +
Partner status means the agency meets Google's requirements on certified specialists, managed spend and account performance, and it is re-checked rather than granted once. In practice it gives us a direct support line and earlier access to some features. Treat it as a floor rather than a result: it says the team is qualified, not that a particular campaign will work.
Can I get Google's promotional ad credit through you? +
Sometimes. Google runs new-account promotions where you spend a set amount and receive credit in return, but eligibility, the amount and the countries covered are set by Google and change over time. We check whether your account qualifies and apply the code if it does. We never build a plan around it, because it is a one-off discount and not a source of results.
Who writes the ad copy and creatives, you or me? +
We write the ads: headlines, descriptions, extensions, and we test variants against each other. What we need from you is the raw material only you have, which is what you actually sell, your prices or price range, your current offers and the objections you hear from customers. For display and video we work with the assets you already have, or tell you plainly what is missing.
Do you guarantee a specific ROAS or ROI? +
No ethical agency guarantees a fixed ROAS: it depends on your margin, landing page conversion rate, market, and seasonality, most of which are outside our control. What we do commit to: a complete campaign rebuild inside 30 days, weekly optimization, and transparent reporting. If the work in month 1 is not landing, you can walk away on 30 days notice, no lock-in.
Can I cancel after the first month? +
Yes. We work month-to-month with a 30-day notice and no long-term contracts or setup-fee clawbacks. You own the Google Ads account, the conversion tracking, and all campaign structures we build, nothing is locked to us. If you leave, we hand everything over in working order and can even brief your next agency.
How do you handle click fraud and wasted ad spend? +
Google's built-in Invalid Click Detection handles most automated click fraud automatically and credits invalid clicks back. On top of that we add manual placement exclusions for Display and PMax, IP exclusion lists, device/geo anomaly monitoring, and a weekly invalid-traffic review. Fraud never hits zero, but we typically cut wasted spend by 15-30% in the first 60 days.
How do you handle access to my Google Ads and conversion data? +
We use Google Ads MCC (My Client Center) linking, you invite our MCC ID and keep full ownership and billing on your side. No password sharing, ever. For GA4 and Merchant Center we use read/write access scoped only to the specialists on your account. We are EU-registered (CyberLab.Team OÜ) and operate under GDPR.
Want it handled every month?
Tell us what you run and what it needs. We reply with a plan and a monthly price; month to month, no lock-in.
Discuss a retainerNo commitment. Response within one business day.