Notes on SEO, AI search, Google Discover and paid ads. Written by our team, with sources always linked.
A chart-by-chart reading of BrightLocal's 2026 review survey: the AI number is a net across six tools, and six figures disagree with the report's own prose.
What a business can do about a Google review: check the policy grounds, report it, read the status, use the one-time appeal and skip the shortcuts that fail.
How to run Google reviews for a business: neutral requests, who replies and how, what to do with missing or suspicious reviews, and turning feedback into fixes.
Google Business Profile optimization checklist: access, categories, address, hours, description, attributes, links, photos, reviews and how to verify each edit.
What Google Maps SEO covers, how relevance, distance and prominence work, which profile and website fixes come first, and how to measure visibility and leads.
How Google Business Profile verification works: the methods Google offers, what the video must show, how long review takes and what to do after a rejection.
Claim an existing business on Google Maps, request access from its current owner, or recover your own account. Which route applies and what Google asks for.
Google My Business became Google Business Profile in 2021. Where to manage the listing today and which chat, reporting and Gemini features changed since.
Create a Google Business Profile in eight steps: check eligibility, find or claim the listing, enter details, pass verification and check what customers see.
How to check eligibility, find and claim the listing, pass verification, fill in what customers rely on, run reviews and read performance without overclaiming.
Anthropic shipped a prompting guide and a 194-page System Card with Claude Opus 5. Between them: over-verification, scope drift and a higher hallucination rate.
Anthropic shipped Claude Opus 5 on 24 July 2026 with a 1M-token context and thinking on by default. The $5 per million input tokens is not a price cut.
Researchers found result_source: "bing" in ChatGPT's network traffic, a fifth retrieval pipe switched on account by account. What it does and does not say.
Agencies sell small businesses expensive 'toxic backlink' cleanups. Most are unnecessary. What Google really does with spammy links, and when disavow helps.
Vendor write-ups claim Cloudflare's EmDash cuts small-business site costs by up to 85% with scale-to-zero hosting. Here is the honest math behind that number.
Cloudflare's EmDash lets AI agents manage content through MCP, not just humans clicking buttons. What an AI-native CMS changes, and what it does not.
Cloudflare's EmDash is a real WordPress challenger, but it is a v0.1.0 preview. An SEO-first look at migrating a small-business site, and why 'wait' often wins.
Suganthan Mohanadasan read ChatGPT's network traffic instead of guessing from its answers. It reads your own page for facts and everyone else's for opinion.
Lily Ray's analysis finds Google's AI Overviews cite self-promotional 'best [category]' listicles but recommend rivals about 69% of the time.
GA4 now pulls Google Business Profile data natively. The step-by-step setup, the metrics you get, and the limits for multi-location and EU businesses.
Google's June 2026 paper argues for light-touch, evidence-based AI regulation in the US. Read from the EU, the useful question is what a site owner should do.
The Information reports Google is pushing news publishers toward broad AI licensing, using old Showcase payments as leverage. What is confirmed and what is not.
The AI-first era is real, but most of the scary publisher stats aren't. A fact-checked survival guide for smaller EU publishers: what's verified, what to do.
Google Discover sends traffic with no search query. You can't rank for it like keywords, here's what actually moves the needle for SMB and EU publishers.
Google published a Subscription Linking policy for news publishers. What the feature does, the engagement gain Google documented, the Enterprise catch.
A Google Research paper details S-CTS, a LoRA-powered system that hunts coordinated AI 'slop' on video platforms. How it works and the verified results.
Google quietly told marketers to stop optimizing for robots. What really changes in the AI-search era and where the company leaves a few things unsaid.
